Crafting Lovestores - Retail With Heart
Author of the Lovestore philosophy
My name is Yuliya Dzyuba, Retail Concept Strategist, EBRD International Retail Adviser,
Founder of DZYUBA Retail Atelier, and Author of the Lovestore philosophy.
With 23 years of experience in marketing and retail leadership, I have led large-scale transformation within one of Eastern Europe’s most innovative supermarket chains, managing the visual strategy of 250 stores and delivering 105 rebrandings, 35 discounters, premium formats, and 89 new supermarket openings. Five of these stores were recognized among TOP Europe’s Finest Innovative Designer Supermarkets by ESM.
Across my career, I have developed over 80 retail concepts and 27 food and shop-in-shop formats through my personal portfolio and DZYUBA Retail Atelier projects across Ukraine, Georgia, Moldova, Kazakhstan, Uzbekistan, Tajikistan, and the UAE. My expertise integrates strategy, brand positioning, operations, customer journey planning, and spatial design into commercially effective retail concepts. Through keynotes, panels, articles, and executive trainings, I translate real retail transformation into practical frameworks, helping international retailers build competitive, emotionally engaging Lovestores.
Retail & DEVELOPMENT Awards Jury EXPERT
I bring a practitioner’s perspective shaped by large-scale retail and commercial transformation, brand strategy, and international concept development. My contribution lies in evaluating projects beyond aesthetics, focusing on strategic clarity, retail logic, brand communication consistency, customer journey intelligence, operational feasibility, and long-term commercial viability. I value concepts where business model, brand identity, communication, and spatial experience operate as one coherent and competitive system.
Executive Trainings & Workshops
I conduct executive trainings and strategic workshops for retail owners, top management, marketing teams, design departments, and development teams. These sessions are practical and structured - focused on building commercially effective retail concepts, improving customer journey planning, aligning brand and operations, and creating clear format positioning. Participants leave with applied tools for creating Lovestores, working frameworks, and a concrete action plan tailored to their business.
Keynote & Panel Speaker
My keynotes focus on the Lovestore philosophy - how insight becomes Big Idea, how brand translates into space, and how retail formats evolve to stay competitive. I share real transformation cases, strategic frameworks, and decision-making tools used in large-scale retail networks and international projects. My talks are designed for industry conferences, executive forums, and leadership discussions shaping the future of retail.
Keynote & Panel Speaker
My keynotes focus on the Lovestore philosophy - how insight becomes Big Idea, how brand translates into space, and how retail formats evolve to stay competitive. I share real transformation cases, strategic frameworks, and decision-making tools used in large-scale retail networks and international projects. My talks are designed for industry conferences, executive forums, and leadership discussions shaping the future of retail.
.jpeg)
Executive Trainings & Workshops
I conduct executive trainings and strategic workshops for retail owners, top management, marketing teams, design departments, and development teams. These sessions are practical and structured - focused on building commercially effective retail concepts, improving customer journey planning, aligning brand and operations, and creating clear format positioning. Participants leave with applied tools for creating Lovestores, working frameworks, and a concrete action plan tailored to their business.
Retail & DEVELOPMENT Awards Jury EXPERT
I bring a practitioner’s perspective shaped by large-scale retail and commercial transformation, brand strategy, and international concept development. My contribution lies in evaluating projects beyond aesthetics, focusing on strategic clarity, retail logic, brand communication consistency, customer journey intelligence, operational feasibility, and long-term commercial viability. I value concepts where business model, brand identity, communication, and spatial experience operate as one coherent and competitive system.
BLOG
