ISPOT / Mobile Store, Ukraine

А project for a Ukrainian startup network of stores selling second life Apple gadgets. We developed naming, brand identity, store design. Naming is simple and clrear - ispot is the place where people with the same values meet. The logo in the form of well known keys builds the association with the product. Everyone knows the warm and natural Apple Store. Everyone knows what the original iPhone cases look like. In order to build association with the product we use colours and forms of iPhone cases as colorful rectangular keys in ispot's brand identity. In store design we put much color to distinguish from original store and plenty of black stores of our competitors. The store has two zones splited by color - service & relax and product presentation. With the help of colored decorative accents an emotion is created and the ispot's own spirit is built.