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Crafting Lovestores - Retail With Heart

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FOXI DOGA / Convenience Store, Moldova

Client

FOXI DOGA
Format: Convenience Store

Square: 100-150 m2
Location: Moldova

What was done

Design concept
Complete design and documentation
In-store marketing communication

Story

FOXI is a next-generation convenience store: a café + neighborhood shop, 100–150 m², where guests can sit down for a meal, grab fresh food to go, and also buy everyday essentials for the next few days. The layout is built around color-coded zones, which makes navigation intuitive and helps customers quickly find what they need. The format resonated strongly with people in Moldova - today, 8 FOXI stores are already open, and the network continues to grow. We’re proud to have contributed to this development. The photos show the new FOXI store on Doga Street in the center of Chișinău. The ground floor is designed as a spacious café and coworking area - a smart move that attracts a young, urban audience and turns the store into a social spot, not just a place to buy food.
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