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Crafting Lovestores - Retail With Heart

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FOXI / Supermarket, Moldova

Client

FOXI
Format: Cafe + Store

Square: 150 m2
Location: Moldova

What was done

Design concept
Complete design and documentation
In-store marketing communication

Story

FOXI is a hybrid format — a cafe + a store, 150 m² where consumers can eat, have to go food with them, and buy the necessary products for several days. While planning the area, we based our idea on dividing the store into clear and functional zones: Horeca — food preparation zone, display cases with sandwiches, desserts and pastries, cash registers, coffee To go — ready-made food to go, drinks and snacks, cut cheeses, delicacies and cold cuts — everything you need for a quick and pleasant snack Cook at home — zone with basic convenience products Emotion — cafe seating with very soft sofas and fruits and vegetables — bright colors And this idea was also reflected in the design — the zones are divided into colors, which helps to easily navigate and cover the necessary need.
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