Here is the story behind Ultramarket — a 2,880 m² supermarket in Kyiv. The Big Idea Behind Ultramarket: Our insight was simple yet transformative: In this neighborhood, there were no fresh markets nearby. Guests had to travel far to access fresh, high-quality produce and meats. So we decided: let's bring the market to them. Ultramarket was envisioned as a local heart center — a vibrant market atmosphere under one roof, offering farm-fresh quality right next door. Our Product Anchors: We created signature farmers’ market departments — showcasing fresh fruits and vegetables, farm-raised meats, and artisan delicacies. These anchors were placed right at the entrance — an immediate statement of freshness, authenticity, and care — not hidden deep inside the store as tradition would suggest. Creating the WOW Moment: At the entrance, Guests encounter the visual heart of the concept: a symbolic tree, a decorative farm wall, and a stunningly colorful display of fruits and vegetables — a moment of pure emotional impact: WOW! Craftsmanship in Every Detail: Unlike mass-market displays, Ultramarket features hand-arranged product layouts, evoking the charm and intimacy of authentic farmer’s markets. We elevated the emotional atmosphere even further with hand-painted murals on the walls — vibrant, artistic expressions that made the store feel truly handcrafted, personal, and alive. These murals infused every space with authenticity, reinforcing the feeling of entering a place made with love, not just business efficiency. A Dynamic Journey: We broke away from traditional rigid layouts — no sharp corners, no linear aisles. Instead, Guests are guided softly and intuitively through an exploratory journey, inspired by the latest European supermarket design trends. In a particularly long, narrow corridor, we solved a navigation challenge creatively: we installed a double-readable sign, perfectly legible from both directions. This seamless signage solution symbolizes our attention to detail in making every journey effortless and emotionally pleasant. But we went even further. Each department in Ultramarket was designed to feel different — with variations in style, form, and materials — ensuring that moving from section to section never feels boring or monotonous. This dynamic environment mirrors the richness and diversity of Ultramarket’s product assortment itself: where the choice is always broad, fresh, and exciting. The diversity of the space embodies the promise behind the brand name Ultramarket: "Ultra" — "more than expected." More choice. More discoveries. More emotions. Transparency and Trust: By opening parts of the production process to public view, we reinforced transparency, deepening the bond of trust between Ultramarket and its Guests. Brand Storytelling through Design: The entire store experience — from handcrafted decor to dynamic department transitions — tells a consistent, emotionally engaging story: that Ultramarket is not just a place to shop, but a place to feel connected, inspired, and valued. We even introduced a bold innovation: combining Diagonal and Cube showcase formats within a single trading space — a move unseen before in local retail. Department signage was created as art installations — sculptural, emotional, unforgettable stand-outmpoints — bringing art into everyday shopping experiences. At Dzyuba Retail Atelier, we believe stores should do more than sell — they should inspire, connect, and be loved. Ultramarket is living proof: when we start with true insight, and build fearlessly on a Big Idea, we don’t just create a store — we create a beloved destination.