SELECTO / Convenience Store, Ukraine

Selecto fresh markets, premium convenience store, 120m2 in Kiev Despite its small area, this is a full-fledged store for basic purchase, here you can buy absolutely all categories of goods including fresh packed fish and meat, vide variety of fruits and vegs, to go zone, ready-to cook meals. You don’t even have to go to the supermarket. All products are truly selected that confirmed the name of the brand. We have developed complex visual store format : 1. Floor concept that with * comfortable and functional Customer journey and zoning * competent presentation of the goods : easy to find, easy to see, easy to take * proper convenient trading equipment * much space and great trading floor overview 2. Design concept: it is a modern light store with integration of new brand identity of Selecto 3. Emotional in-store communication posters revealing key idea - available luxury 4. Storytelling for cross promotion in product categories vegetables+grocery. It is 100% craft and hand-painted stories saying how to cook a proper salad adding promoted ingredients such as olive oils, spices and dressings.