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Crafting Lovestores - Retail With Heart

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GALMART / Supermarket, Uzbekistan

Client

Galmart
Format: Supermarket

Square: - m2
Location: Uzbekistan

What was done

Design concept
Complete design and documentation
In-store marketing communication

Story

What is a perfect store concept and floor plan? For us it’s a consumer journey created with passion. And it is of course the way the food is presented. It is about being different, smart, innovative, beautiful and comfort. All of these are delivered in Galmart supermarket in Uzbekistan. The core of the floor concept is premium, comfortable, functional and dynamic consumer journey with delivering food market (bazar) idea in all fresh departments which is absolutely new approach to the Uzbek market. Here we put a lot of food show and visible producing processes that create new experience and help to build trust, deliver freshness, quality and openness. By general concept it is modern and bright store with the combination of local national symbols that help to build emotional connect with consumers. Premium accent lighting concept plays an important role in creating the exclusive atmosphere. WOW effect is guarantied by Art objects, my beloved ones are cup&pot with national ornament in Confectionary department and Humo bird with open wings from state Uzbek emblem as a symbol of happiness and love of freedom. We believe that local background is important in creating outstanding concepts. The pot and cup from Confectionery department in Galmart supermarket was found at the hotel restaurant and on the Tashkent market.
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