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AGROHUB KUTAISI / Supermarket, Georgia
Client
Agrohub
Format: Supermarket
Square: - m2
Location: Georgia
What was done
Design concept
Complete design and documentation
In-store marketing communication
Story
Kutaisi, Georgia - our seventh project for this progressive retailer. For this store we developed the full concept - the layout design as well as the complete technological project for all production zones and in-store departments.
Each Agrohub location is architecturally unique, yet the core anchors of the format remain consistent and uncompromised.
These are the elements that define the Agrohub experience:
• farm-grown fresh categories - meat, dairy, cheeses, vegetables and premium meat delicacies
• live fish in aquariums
• a full-cycle in-store bakery in every supermarket
• local house wine on tap, served straight from barrels – a nod to Georgian tradition and a natural complement to Agrohub’s fresh, farm-origin assortment
• hot kitchen & show-cooking, offering a rich culinary variety and demonstrating craftsmanship on the spot
• ready-to-cook solutions, developed as an extension of Agrohub’s fresh expertise:
- fresh, never-frozen khinkali made daily in-store
- vegetable cooking kits for quick preparation of local and international dishes
- fresh meat semi-prepared items crafted from Agrohub’s own farm-raised meat
Agrohub’s supermarket chain is built on a very strong core value proposition: its own farm-grown fresh categories - fruits and vegetables, meat, milk, cheeses and premium meat delicacies. This vertically integrated model sets Agrohub apart from competitors and creates a level of product trust that is difficult to replicate.
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